Skip to Main content Skip to Navigation
Book sections

Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients

Mohamed Saki 1
1 HCTI - Héritages et Constructions dans le Texte et l'Image
Keywords : advertisement analysis relationship company clients
Document type :
Book sections
Complete list of metadatas
https://hal.univ-brest.fr/hal-01443386
Contributor : Mohamed Saki <>
Submitted on : Monday, January 23, 2017 - 10:24:04 AM
Last modification on : Thursday, March 14, 2019 - 3:16:43 PM

Identifiers

  • HAL Id : hal-01443386, version 1

Collections

UNIV-BREST | HCTI | IBSHS

Citation

Mohamed Saki. Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients. Carlos A. M. Gouveia, Carminda Silvestre, Luisa Azuaga. Discourse, Communication and the Enterprise. Linguistic perspectives, University of Lisbon Centre for English Studies, 2004, 9728886020. ⟨hal-01443386⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

105