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Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients

Mohamed Saki 1
1 HCTI - Héritages et Constructions dans le Texte et l'Image
Keywords : advertisement analysis relationship company clients
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https://hal.univ-brest.fr/hal-01443386
Contributor : Mohamed Saki Connect in order to contact the contributor
Submitted on : Monday, January 23, 2017 - 10:24:04 AM
Last modification on : Monday, October 11, 2021 - 2:22:55 PM

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  • HAL Id : hal-01443386, version 1

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Mohamed Saki. Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients. Carlos A. M. Gouveia, Carminda Silvestre, Luisa Azuaga. Discourse, Communication and the Enterprise. Linguistic perspectives, University of Lisbon Centre for English Studies, 2004, 9728886020. ⟨hal-01443386⟩

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