Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients - Université de Bretagne Occidentale
Chapitre D'ouvrage Année : 2004

Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients

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hal-01443386 , version 1 (23-01-2017)

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  • HAL Id : hal-01443386 , version 1

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Mohamed Saki. Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients. Carlos A. M. Gouveia, Carminda Silvestre, Luisa Azuaga. Discourse, Communication and the Enterprise. Linguistic perspectives, University of Lisbon Centre for English Studies, 2004, 9728886020. ⟨hal-01443386⟩
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