Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients - Université de Bretagne Occidentale
Book Sections Year : 2004

Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients

Mohamed Saki
Héritages et Constructions dans le Texte et l'Image

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Humanities and Social Sciences Linguistics

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https://hal.univ-brest.fr/hal-01443386

Submitted on : Monday, January 23, 2017-10:24:04 AM

Last modification on : Friday, April 28, 2023-9:28:04 AM

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hal-01443386 , version 1 (23-01-2017)

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  • HAL Id : hal-01443386 , version 1

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Mohamed Saki. Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients. Carlos A. M. Gouveia, Carminda Silvestre, Luisa Azuaga. Discourse, Communication and the Enterprise. Linguistic perspectives, University of Lisbon Centre for English Studies, 2004, 9728886020. ⟨hal-01443386⟩

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