Beach erosion can have major economic implications because of the potential impact on coastal recreation demand – particularly for countries where coastal tourism is one of the main sources of external revenue. Djerba Island (Tunisia) falls in that category. With about 125 km of coastline, Djerba Island is one of the most important Tunisian destinations. However, the island is experiencing coastal erosion problems. The Tunisia government launched a project to fight costal erosion through the Stabiplage technique. This study provides the first economic valuation of beach erosion control in Tunisia and is the first one that focuses on the Stabiplage technique. Specifically, a contingent valuation survey is carried out to elicit the public willingness to pay (WTP) for the project. An interval payment card question format is used to obtain information about WTP from representative samples of residents and tourists in Djerba. The results reveal a positive WTP for the project. Aggregate WTP estimates range from €133,459 (median value) to €5,180,269 (mean value). These values can help inform decisions about whether to undertake the project based on either the benefit-cost ratio rule or majority voting