The concept of multifunctionality of fishing activities is emerging, as fishery activities do not only provide commodity goods but have also others functions (environmental, social, territorial, etc.). We choose to focus on the provision of amenities, such as the presence of fishing boats or direct sales of seafood, for which there is a demand that partly conditions the individual choices of visit on the coastline. We used choice experiments to estimate willingness to pay for these amenities produced jointly by commercial fishing. The empirical study was conducted on a sample of one thousand people we surveyed along the coasts of French Channel and of the North Sea.