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CREATIVITY AND INNOVATION PROCESSES

Jean Vareille 1, 2
2 Lab-STICC_UBO_CID_IRIS
IBNM - Institut Brestois du Numérique et des Mathématiques, Lab-STICC - Laboratoire des sciences et techniques de l'information, de la communication et de la connaissance
Abstract : Companies are eager to provide innovative products due to the current economic pressure which is in part due to globalisation. Current technological innovations tend to introduce a larger immaterial part into new products as the rates of return expected by investors become shorter and scale effects are expected. In terms of immaterial products in computer sciences two categories of groups are able to respond with adequate innovation levels. These two groups are large international corporations and freelance designers who create networks over which to communicate and share information. Yet the fundamental difference between creativity and innovation can lead to a conflict of interest between them, the designers and innovative companies. A conflict has already started opposing the two groups. Large corporations have a tendency to lobby parliamentarians to favour their interests and to bring to court some innovative uses of new technologies. Some users fight against this by proving to be very creative and inventing further solutions avoid the restrictions and by forming and joining user defence associations. It can be said that by maintaining a high level of diversity and a freedom of creativity the benefits would be seen by all parties. If one looks at the long term effects of products, it is plausible to believe that the economic weight of the products created by freelance designers, who do not think of innovation in its industrial form, is more important than that of innovative products which are created by the oligopolies that control most of the markets. The discussion closes on proposals for the creation of legal and exchange structures for isolated designers or networks which would help create links between the designers and users or economic links via innovative companies.
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Submitted on : Saturday, January 27, 2018 - 7:44:11 PM
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  • HAL Id : hal-01694562, version 1

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Jean Vareille. CREATIVITY AND INNOVATION PROCESSES. CReative and Complex deSign (CRECOS) Seminar, TKK Department of Mechanical Engineering; INSA de Lyon, Sep 2008, Helsinki, Finland. ⟨hal-01694562⟩

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