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El pathos en la comunicación humanitaria: La campaña “Urgencia Darfur”

Abstract : This article focuses on the specific pragmatics of “Darfur Emergency” communication campaign, which was aimed at stopping the genocide of non-Arab population of Darfur, which began with the civil war erupted in 2003. It is shown how “Darfur Emergency” not only seeks to influence public opinion but also intends to encourage as many social actors to take their own initiatives. Analysis of three campaign advertisements published in Le Monde and Le Figaro newspapers in October and December 2006 can demonstrate how and why the “Darfur Emergency” discourse resorted to argumentative field of pathos. Thus, we seek to know how emotions management intends hold accountable receptor-citizens before the humanitarian crisis in Darfur. On the other hand, we examine the discursive procedures of self-presentation designed to highlight the humanitarian intentions of the sender-publicist. Finally, we show how the website aims to channel the moral motivations, ideologies of the internet in the context of collective action aimed at stopping the genocide.
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Submitted on : Tuesday, February 24, 2015 - 4:20:49 PM
Last modification on : Friday, November 5, 2021 - 6:54:05 PM


  • HAL Id : hal-01120042, version 1



Michael Rinn. El pathos en la comunicación humanitaria: La campaña “Urgencia Darfur”. Version. Estudios de Communicacion y Politica, 2011, La experiencia emocional y sus razones, 26, pp.77-93. ⟨hal-01120042⟩



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