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A fita vermelha na África francófona: análise retórica do marketing social contra a Aids

Abstract : One of the greatest challenges of the XXI Century in francophone African countries will be the political, economic and social combat against Aids. Facing a catastrophic situation, francophone African States have introduced large programs to fight. Our article will focus on strategies of persuasion adopted by both international and national organizations in order to detach the specialties of their rhetorical actions. This contribution brings a semiodiscursive reflection on the analysis of some posters. The purpose of this article is to show how the social marketing in favor of condom intends to influence people’s minds.
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https://hal.univ-brest.fr/hal-01120014
Contributor : Emmanuelle Bourge <>
Submitted on : Tuesday, February 24, 2015 - 3:43:47 PM
Last modification on : Thursday, March 14, 2019 - 3:16:42 PM

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Michael Rinn. A fita vermelha na África francófona: análise retórica do marketing social contra a Aids. Líbero, Faculdade Cásper 2012, 15 (30), pp.87-92. ⟨hal-01120014⟩

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