The ISO/IEC 29110 standard: Lifecycle profiles for Very Small Entities, provides several Process Reference Models applicable to the vast majority of very small entities (defined by the ISO as "an entity (enterprise, organization, department or project) having up to 25 people") which do not develop critical software and share typical situational factors. An ISO/IEC 29110 pilot project has been established between the Software Engineering group at Brest University and a 14-employee company with the aim of establishing an engineering discipline for a new Web-based project. As the project proceeded, it became apparent that setting up the ISO/IEC 29110 standard has to be performed in two steps: 1) provide self-training materials to the VSE employees on this new standard; and 2) support good practices with a simple Experience Management system which is compatible with the ISO/IEC 29110 standard. This paper reports the lessons learned about training from the pilot project, and addresses the research issues associated with the Experience Management system.