Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients

Type de document :
Chapitre d'ouvrage
Carlos A. M. Gouveia, Carminda Silvestre, Luisa Azuaga. Discourse, Communication and the Enterprise. Linguistic perspectives, University of Lisbon Centre for English Studies, 2004, 9728886020. 〈http://bibliografia.bnportugal.pt/bnp/bnp.exe/registo?1364714&cl=fr〉
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http://hal.univ-brest.fr/hal-01443386
Contributeur : Mohamed Saki <>
Soumis le : lundi 23 janvier 2017 - 10:24:04
Dernière modification le : jeudi 21 décembre 2017 - 11:26:08

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  • HAL Id : hal-01443386, version 1

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Mohamed Saki. Synthetic personnalisation in advertisement: An analysis of the construction of the relationship between a company and its clients. Carlos A. M. Gouveia, Carminda Silvestre, Luisa Azuaga. Discourse, Communication and the Enterprise. Linguistic perspectives, University of Lisbon Centre for English Studies, 2004, 9728886020. 〈http://bibliografia.bnportugal.pt/bnp/bnp.exe/registo?1364714&cl=fr〉. 〈hal-01443386〉

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