Skip to Main content Skip to Navigation
Journal articles

Intergenerational transmission in consumer behaviour: An integrative conceptual framework and future research directions

Abstract : The concept of intergenerational transmission has given rise to a heterogenous body of research in consumer behaviour. It has been mobilised in domains as varied as consumer socialisation and heritage disposition. This article proposes an integrative conceptual framework for the intergenerational transmission of consumer behaviour. This framework has emerged from an interpretation of Erikson's (1959) theory of human personality development. Its first contribution is that it links the developmental concerns of the younger and older generations (learning, differentiating, taking care and preserving) around the notion of intergenerational capital. Its second contribution is that it puts forward the concepts of sociocultural, economic, psychological and genetic capital, which serve to enrich and clarify the nature of intergenerational capital. Finally, it opens up new research directions, including a much-needed focus on the central role of the 'pivot' generation (the 30-65 age group) and on taking into account the concept of attachment (Bowbly, 1978) in the study of the effect of inherited psychological resources on the adoption of consumer practices.
Complete list of metadata

https://hal.univ-brest.fr/hal-02466675
Contributor : Samuel Guillemot <>
Submitted on : Thursday, March 25, 2021 - 4:49:21 PM
Last modification on : Friday, March 26, 2021 - 10:38:32 AM

File

Guillemot (2018), Intergenerat...
Files produced by the author(s)

Identifiers

Citation

Samuel Guillemot. Intergenerational transmission in consumer behaviour: An integrative conceptual framework and future research directions. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2018, 33 (2), pp.93-114. ⟨10.1177/2051570718774009⟩. ⟨hal-02466675⟩

Share

Metrics

Record views

122

Files downloads

23