This article analyses the discourses held by the press on the body that often incite to abide by the society’s informal requirements. Individuals are convinced to follow diets to fight obesity or to achieve aesthetic norms. Advertisements for beauty health care are invading every magazine to induce people, women in particular, to abide these norms. Furthermore, to be at one’s best, one is encouraged to practise sport. Finally, a very dynamic public health policy prompts prevent alcohol, tobacco and drug consumption or to get tested for various illnesses. The analysis of the argumentative plans developed in all theses discourses on the body, using lexical networks and enunciative markers allows scaling their influence as well as the significant place left to the soul culture and to personal fulfilling.